
Promoting positive animal welfare at the heart of everything.

Promoting positive animal welfare at the heart of everything.
With many years experience at the frontline of animal welfare operations and a PhD in international animal welfare science, Welfare Aware's founder, Dr Kate Fletcher, combines industry knowledge and academic qualifications with a true passion for helping both people and animals. An experienced research scientist with the ability to translate complex scientific information into impactful reports and presentations for a variety of audiences to achieve sustainable change for animals.

Welfare Aware worked with a national animal welfare charity to conduct an organisation restructure and design a new strategy focusing on evidence-based animal welfare. This included supporting the charity with recruitment and mentoring of new staff, designing training programmes and welfare assessment tools underpinned by science to upskill staff and monitor and evaluate programmatic interventions, and conducting ethical data collection to evidence the impact of interventions, leading to funding acquisition and peer-reviewed publications.

Welfare Aware worked with a global charity and an academic institution to critically evaluate scientific literature relating to specific contexts of animal welfare and produce a report for external stakeholders to align with strategic priorities. An assessment tool based on the Five Domains model of animal welfare was then developed to be adapted to different scenarios to monitor and promote positive welfare for animals, including in resource-restricted environments. Research opportunities were also identified, with Welfare Aware supporting on communication between key stakeholders.

Welfare Aware can offer advice on the development of policies and strategies surrounding ethical and welfare considerations for animals, evidence-based animal welfare assessment, and training for organisations on practical application of welfare protocols. We can also lead on research projects, repor and presentations.




